Who is Wrk: Making Automation Affordable, Accessible, and Effortless

Who is Wrk?

In today’s fast-paced digital world, automation and artificial intelligence (AI) have become essential for scaling operations and staying competitive. But for many businesses, automation is still too expensive, too complex, and too technical to manage in-house.

That’s where Wrk comes in.

Founded on the belief that automation should empower people, Wrk is redefining what it means to automate. We make automation affordable, fully managed, and cloud-based, so your team can automate more and worry less.

Our Story: From Frustration to Innovation

Wrk was founded in 2019 in Montréal, Canada by Mohannad E-Barachi (CEO) and David Li (COO) - two tech leaders who experienced firsthand how rigid and inaccessible automation had become.

After scaling his previous company, Sweet IQ, El-Barachi realized a key problem: even most innovative teams are spending countless hours on repetitive tasks because automation tools were either too costly, too complex, or too limited.

His vision was simple but bold:

“Make automation scalable, accessible, and human-centered.”

That vision became Wrk - an automation company built to help businesses of all sizes streamline operations, increase efficiency, and unlock new growth opportunities, without needing an IT department or massive budget.

What Makes Wrk Different

At its core, Wrk is powered by Hybrid Automation - a unique blend of AI, RPA, and human expertise.

Unlike traditional automation platforms that rely solely on machines, Wrk integrates human-in-the-loop intelligence to handle nuance, judgement, and exception cases. The result? Automation that’s not only fast and scalable - but also accurate, flexible, and trustworthy.

Our Key Advantages

Affordable - One-time workflow setup fee starts at a competitive price.

Fully managed service - No need to hire or train specialists. Our team handles setup, monitoring, and maintenance.

Cloud-based - Launch and scale instantly. No servers, no installations, no strain on IT.

Parallel automation - Execute multiple workflows at once for faster, more efficient results.

At Wrk, we believe simplicity drives success. Our clients don’t just automate tasks - they automate more and worry less.

Solving the Biggest Automation Challenges

Many businesses struggle to implement automation because it’s often:

• Expensive - high upfront costs and long integration timelines.

• Technical - requiring internal developers and constant IT support.

• Rigid - breaking whenever systems or processes change.

Wrk eliminates those barriers with a workflow-first platform that’s fast to deploy, fully managed, and entirely cloud-based. Wrk is also SOC 2 Type II, HIPAA, and PIPEDA compliant, giving clients the confidence that their data is protected at every step.

Proven Impact Across Industries

Wrk’s flexible automation model is transforming the way businesses work across multiple industries - from property management to finance and non-profits.

Property Management

As portfolios grow, manual maintenance tracking and billing become bottlenecks. Wrk automates work orders, account updates, and reporting by connecting systems like AppFolio, Buildium, Caliber, and Jobber. 

Results:

• Faster response times and fewer errors

• Improved visibility into property and financial data

• The ability to scale without adding overhead

Non-Profits

Nonprofits rely on transparency and accountability. Wrk helps organizations automate data collection and reporting to ensure accurate tracking, improved donor communication, and reduced administrative overhead - allowing teams to focus on their mission.

Results:

• Real-time visibility into operations

• Lower operational costs

• More capacity for high-impact initiatives

Finance

In the financial sector, Wrk’s AI-powered workflows streamline onboarding, document processing, and compliance reporting - all while maintaining human oversight where it matters most. 

Results:

• Faster audits and risk detection

• Automated compliance and reporting

• Enhanced client experience and personalized workflows

Our Growth and Global Community

Since launching, Wrk has raised over $55 million CAD from top investors including OMERS Ventures, White Star Capital, Desjardins Capital, and Real Ventures - validating our model and fueling our mission to democratize automation.

Today, Wrk supports a global network of clients, partners, and developers who share our vision: to make automation accessible, efficient, and empowering for everyone.

Our Mission and Culture

Our mission is clear:

“Make automation and AI incredibly easy to deploy.”

Wrk is driven by a culture of:

• Customer obsession - We build based on real feedback.

• Simplicity drives excellence - The best solutions are intuitive and easy to use.

Because when automation feels effortless, your team can focus on what really matters - innovation, growth, and impact.

Automate More. Worry Less.

Wrk is not just another automation platform - it’s a way of working. 

We’re here to help businesses unlock the full potential of automation with a model that’s affordable, managed, and built for scale.

If you’ve ever thought automation was out of reach, it’s time to rethink what’s possible.

Discover how Wrk can help your business scale smarter.