Donor profiles for Penny Appeal’s OrphanKind program

Case Study

Non-Profit

Who is Penny Appeal?

Penny Appeal Canada is a CRA-registered charity that provides aid and development support to some of the world’s most vulnerable and disadvantaged communities. Their approach includes sustainable, long-term solutions alongside immediate aid.

The Challenge

Penny Appeal’s OrphanKind program is one of its key initiatives. Profiles for this program introduce children to potential sponsors and share their stories. However, creating profiles had significant challenges, leading to delays and backlogs.

The Wrk Solution

Penny Appeal successfully automated its profile creation process using our Hybrid Automation. This new process integrates automation bots with our global Wrkforce to quickly generate personalized profiles for orphans, reducing time and labor.

Key Results

This workflow created greater value, enhanced cost efficiencies, and empowered the Penny Appeal team to focus on strategic initiatives.

Increased sponsorships, 66 profiles created in 2 weeks
Improved donor satisfaction, report turnaround time reduced from 2 weeks to less than 24 hours
Better donor retention, time rededicated to scale operations
Cost efficiency, staff redeployed to other higher-value initiatives

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Success Stories from Our Clients

150K new leads
Cision generates thousands of new leads by monitoring non-traditional data sources using automation uniquely developed on Wrk.
Nick Bhutani
Marketing Director
Reduced processing times by over 50%
If you’re looking for a smarter way to scale your business and eliminate repetitive tasks, Wrk is a game-changer. It’s automation without the headaches.
Tim Nichols
Co-Founder
3000+ hours saved
MainMicro saves thousands of hours every month with Wrk's OCR + AI automation to streamline their accounts payable processes.
Jesse Fagen
VP Operations
200K tax receipts
Penny Appeal automated the generation of over 200,000 tax receipts and orphan donor cards with Wrk's document automation.
Fawad Kalsi
CEO

Success Stories from Our Clients

150K new leads
Cision generates thousands of new leads by monitoring non-traditional data sources using automation uniquely developed on Wrk.
Nick Bhutani
Marketing Director
Reduced processing times by over 50%
If you’re looking for a smarter way to scale your business and eliminate repetitive tasks, Wrk is a game-changer. It’s automation without the headaches.
Tim Nichols
Co-Founder
3000+ hours saved
MainMicro saves thousands of hours every month with Wrk's OCR + AI automation to streamline their accounts payable processes.
Jesse Fagen
VP Operations
200K tax receipts
Penny Appeal automated the generation of over 200,000 tax receipts and orphan donor cards with Wrk's document automation.
Fawad Kalsi
CEO

Success Stories from Our Clients

150K new leads
Cision generates thousands of new leads by monitoring non-traditional data sources using automation uniquely developed on Wrk.
Nick Bhutani
Marketing Director
Reduced processing times by over 50%
If you’re looking for a smarter way to scale your business and eliminate repetitive tasks, Wrk is a game-changer. It’s automation without the headaches.
Tim Nichols
Co-Founder
3000+ hours saved
MainMicro saves thousands of hours every month with Wrk's OCR + AI automation to streamline their accounts payable processes.
Jesse Fagen
VP Operations
200K tax receipts
Penny Appeal automated the generation of over 200,000 tax receipts and orphan donor cards with Wrk's document automation.
Fawad Kalsi
CEO

Success Stories from Our Clients

150K new leads
Cision generates thousands of new leads by monitoring non-traditional data sources using automation uniquely developed on Wrk.
Nick Bhutani
Marketing Director
Reduced processing times by over 50%
If you’re looking for a smarter way to scale your business and eliminate repetitive tasks, Wrk is a game-changer. It’s automation without the headaches.
Tim Nichols
Co-Founder
3000+ hours saved
MainMicro saves thousands of hours every month with Wrk's OCR + AI automation to streamline their accounts payable processes.
Jesse Fagen
VP Operations
200K tax receipts
Penny Appeal automated the generation of over 200,000 tax receipts and orphan donor cards with Wrk's document automation.
Fawad Kalsi
CEO