ChatGPT is a popular AI language tool that can write. But while it won't replace your human content team's brand voice, it can spark ideas for your team to write about that will resonate with your target audience.

Using ChatGPT

And it's quite easy to use.

First of all, sign up for a ChatGPT account. The platform will give you several suggestions for prompts to work from. Still, we'll focus on content marketing/blogging for this article.

Posting quality, informative blog content on your website can help drive more traffic. Companies that post business blogs regularly get 55% more website visits than those that don't.

Find what's trending in your industry

Let's pretend you're a company in the automotive sector. You could cover countless topics within this subject, but you want ones that will connect the most to your customers and rank high on search engines.

For this experiment, I entered this prompt into ChatGPT:

"Trending topics in the automotive industry."

While ChatGPT is currently limited to data up to 2021, it still produced a long list of relevant auto-related blog topics that your content team can research and expand on:

Impressive, right?

It doesn't stop there. One of the important elements of getting on the first page of a Google search is using highly searched keywords throughout the copy.

While there are many SEO tools, your content team can also use ChatGPT to suggest some keywords that will help boost your blog post's visibility while sparking more ideas:

Notice how the platform suggests your human teams do keyword research to find the most current ranking keywords. However, you can also use one of our many Wrk Actions to generate keywords from text through a ChatGPT API.

(Keywords can also be used to beef up your article headlines, a critical element within the content to get more clicks.)

Beyond blog posts

While ChatGPT can help you generate blog ideas, it can also help you optimize your marketing emails and website content. You might even want to use the advanced language processor to create templates for direct messages to your social media followers (read this guide about how to craft the perfect Instagram DM.)

By tapping into the power of ChatGPT, your marketing team can save time brainstorming topic ideas and researching terms people use the most on search engines.

This will free up more time for your content creators to fine-tune the results.

Always give generated content the human touch

Whether you use ChatGPT to generate topic ideas or entire articles, you must ensure the text is factual and on-brand. That's why human oversight is critical.

While the platform boasts capabilities such as remembering conversations, which is useful for customer communications (including chatbots), its developer admits that sometimes the results can be inaccurate or biased.

Once you've produced the copy and examined it closely for accuracy and flow, there are other AI tools your content team can use to supercharge blogs, including generated marketing images that you can customize to your brand.

Intimidated by the fast-growing world of artificial intelligence and automation? Don't be. You can seamlessly implement the power of these tools through our all-in-one delivery platform, with support from our human teams!

Sign up to Wrk to learn more about our offerings and start streamlining your business processes!