Introduction to Automated Lead Enrichment

Do you ever feel like your sales team is swimming in an ocean of raw data, needing help knowing where to focus their efforts? With such many leads flowing in, it can take time to pinpoint who's who.

Automated lead enrichment gathers key information about potential customers from multiple data sources. Then it adds that information to the lead's profile. Sales reps can better understand their leads' needs, preferences, and budgets without constantly asking and guessing.

This useful process has naturally made its way into multiple industries. Here's a look at a few that use automated lead enrichment to its full potential.

E-commerce

E-commerce businesses are familiar with handling plenty of data. A 2019 Salesforce survey mentioned that 66% of customers expect companies to understand their needs and expectations. And with the e-commerce market growing year after year, businesses cannot afford to ignore their customers' needs.

Automated lead enrichment helps businesses gather insightful information about customer preferences, purchase history, and potential upsells. Online stores can then tailor their offers and recommendations to increase the chance of repeat purchases and customer satisfaction.

Real Estate

In real estate, knowing your potential buyer is half the battle. The great news is that automated lead enrichment can make life easier for real estate agents by saving them countless hours researching properties and figuring out the financial standing of their leads.

With a few clicks, agents can access information compiled from public records, social media profiles, and credit scores, giving them the insights they need to move forward. This powerful knowledge empowers real estate professionals to create personalized messages that resonate with their clients and showcase the properties that tick all the right boxes.

They can also stay ahead of the curve by identifying buying signals like recent life events or increasing credit scores, opening up timely opportunities for outreach and engagement.

Healthcare

As the global digital health market is expected to reach over $780 billion by 2030, health and technology are interlinked like never before. Automated lead enrichment lets healthcare businesses gather patient data through electronic health records and connected devices.

This valuable information means that healthcare providers can segment patients based on key factors like health conditions, medication history, and lifestyle choices, paving the way for highly targeted services and interventions.

Marketing Agencies

Marketing agencies use automated lead enrichment to gain a comprehensive view of their clients' target audience, complete with demographics, interests, and online behavior patterns.

This deep understanding enables marketers to create better-performing campaigns, save clients money, and deliver tangible results that clients will appreciate. 90% of leading marketers say personalization is largely attributed to business profitability, which shows that understanding the target audience is important for success in the marketing world.

Check out our Lead Enrichment Workflow here.

Financial Services

Financial services companies must often process large volumes of customer data to make pivotal business decisions. Automated lead enrichment solutions make adopting a more strategic, data-driven approach easier.

By bringing financial data, purchase history, and credit scores together, financial service businesses can tailor their offers to their leads' needs. This targeted approach can help identify upsell opportunities, reduce churn, and increase overall customer satisfaction rates.

Check out how we support Finance departments around the world.

Skyrocket Conversion Rates with Wrk

If you want to step up your sales game and make the most of your lead data, choose Wrk, an all-in-one automation platform. Wrk seamlessly integrates with your CRM, collecting and organizing lead information from various sources and letting your sales team better understand and cater to your leads. Forget the guesswork and stop wasting time on dead-end leads.

Take this opportunity to boost your conversion rates. Try Wrk today to see the difference it can make for your business.

To learn more, book a demo and begin your journey to enriched leads and higher sales.