Cision was drowning in the flood of competitor press releases daily
Case Study
All Industries
Who is Cision?
Cision is a global leader in media intelligence, press release distribution, and communication software solutions. Offering companies the ability to engage, monitor, and analyze media coverage, Cision is relied upon by organizations worldwide.
The Challenge
Cision’s sales team faced a major hurdle: sifting through upwards of 800 competitor press releases daily to identify potential leads. The manual review process was unsustainable, time-consuming, and riddled with inefficiencies.
The Wrk Solution
Cision’s workflow included API integrations with press release databases, automating retrieval and lead information extraction. This data was delivered to the sales team, providing them with an efficient process for identifying and nurturing leads.
Key Results
Cision aimed to boost efficiency and free up time for their sales team to focus on higher-value activities. And our automation made it achievable.
Increased information intake, 800+ press releases processed daily.
Improved business outcomes, efficiency in lead generation
Cost efficiency, time returned to the sales team
Enhanced internal processes, structured approach to nurturing leads and following SOP
