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B2B Companies to Watch in 2024

B2B Companies to Watch in 2024

B2B Companies to Watch in 2024

B2B Companies to Watch in 2024

Updated May 15, 2024

The B2B sector is crucial in the global economy, driving innovation and growth across various industries. As businesses continue to adapt and innovate, certain companies stand out for their significant potential in 2024. This article highlights 40 B2B companies poised for growth and impact in the coming year.

Section 1: Technology and Software

Technology is transforming B2B operations, making them more efficient and scalable. Here are five notable companies in this sector:

  1. Microsoft

    • Description: Microsoft is a leader in software and cloud services, offering solutions like Azure and Microsoft 365.

    • Key Innovations: Cloud computing, AI, and enterprise software.

    • Learn more about Microsoft

  2. Salesforce

    • Description: Salesforce is a top CRM platform providing cloud-based software for sales, service, marketing, and more.

    • Key Innovations: AI-driven analytics, customer relationship management, and integration capabilities.

    • Learn more about Salesforce

  3. Oracle

    • Description: Oracle offers comprehensive solutions for enterprise IT, including database software, cloud infrastructure, and applications.

    • Key Innovations: Autonomous database, cloud services, and enterprise software.

    • Learn more about Oracle

  4. SAP

    • Description: SAP specializes in enterprise software for managing business operations and customer relations.

    • Key Innovations: ERP solutions, analytics, and cloud services.

    • Learn more about SAP

  5. Slack

    • Description: Slack is a collaboration hub that connects work teams through messaging, tools, and services.

    • Key Innovations: Integration with various business apps, workflow automation, and communication solutions.

    • Learn more about Slack

Section 2: Financial Services

Fintech and digital solutions are revolutionizing B2B transactions. Here are five standout companies in financial services:

  1. Stripe

    • Description: Stripe provides payment processing software and APIs for e-commerce and mobile apps.

    • Key Innovations: Advanced payment solutions, fraud prevention, and financial infrastructure.

    • Learn more about Stripe

  2. Square

    • Description: Square offers payment solutions, point-of-sale systems, and business management software.

    • Key Innovations: Contactless payments, business financing, and e-commerce solutions.

    • Learn more about Square

  3. PayPal

    • Description: PayPal is a global payments platform enabling digital and mobile payments on behalf of consumers and merchants.

    • Key Innovations: Secure payment processing, mobile payments, and financial services.

    • Learn more about PayPal

  4. Adyen

    • Description: Adyen provides a payments platform that allows businesses to accept e-commerce, mobile, and point-of-sale payments.

    • Key Innovations: Global payment solutions, fraud detection, and data-driven insights.

    • Learn more about Adyen

  5. Plaid

    • Description: Plaid offers a data network that powers the fintech tools millions rely on to live healthier financial lives.

    • Key Innovations: Financial data integration, security, and user-friendly API.

    • Learn more about Plaid

Section 3: Marketing and Sales Solutions

Advanced marketing and sales tools are driving B2B growth. Here are five companies excelling in this space:

  1. HubSpot

    • Description: HubSpot provides a full platform of marketing, sales, customer service, and CRM software.

    • Key Innovations: Inbound marketing, sales automation, and customer relationship management.

    • Learn more about HubSpot

  2. Marketo

    • Description: Marketo, an Adobe company, offers marketing automation software focused on account-based marketing.

    • Key Innovations: Marketing automation, lead management, and analytics.

    • Learn more about Marketo

  3. Salesforce Pardot

    • Description: Pardot is Salesforce’s B2B marketing automation solution, focusing on lead generation and nurturing.

    • Key Innovations: Lead management, email marketing, and campaign reporting.

    • Learn more about Salesforce Pardot

  4. Mailchimp

    • Description: Mailchimp provides email marketing and marketing automation tools for small and medium-sized businesses.

    • Key Innovations: Email marketing, audience segmentation, and automation workflows.

    • Learn more about Mailchimp

  5. Drift

    • Description: Drift offers conversational marketing and sales software designed to help businesses connect with customers in real-time.

    • Key Innovations: Chatbots, live chat, and AI-driven customer engagement.

    • Learn more about Drift

Section 4: Logistics and Supply Chain

Efficient logistics and supply chain management are critical for B2B operations. Here are five leading companies in this area:

  1. DHL

    • Description: DHL provides international express mail services, parcel delivery, and supply chain management.

    • Key Innovations: Global logistics, supply chain solutions, and e-commerce fulfillment.

    • Learn more about DHL

  2. Flexport

    • Description: Flexport is a digital freight forwarder and logistics platform that uses technology to manage global trade.

    • Key Innovations: Data-driven logistics, supply chain visibility, and automation.

    • Learn more about Flexport

  3. C.H. Robinson

    • Description: C.H. Robinson provides third-party logistics (3PL) and supply chain solutions.

    • Key Innovations: Freight management, transportation services, and logistics technology.

    • Learn more about C.H. Robinson

  4. XPO Logistics

    • Description: XPO Logistics offers transportation and logistics services, including freight brokerage and supply chain solutions.

    • Key Innovations: Advanced transportation technology, last-mile delivery, and supply chain optimization.

    • Learn more about XPO Logistics

  5. Convoy

    • Description: Convoy is a digital freight network that uses technology to connect shippers and carriers for more efficient transportation.

    • Key Innovations: Digital freight matching, sustainability initiatives, and real-time tracking.

    • Learn more about Convoy

Section 5: Human Resources and Workforce Management

Trends in HR tech and workforce management solutions for B2B companies. Here are five key players making a difference in this sector:

  1. Workday

    • Description: Workday provides enterprise cloud applications for finance and human resources.

    • Key Innovations: HCM (Human Capital Management), financial management, and analytics.

    • Learn more about Workday

  2. ADP

    • Description: ADP offers HR, payroll, tax, and benefits administration solutions.

    • Key Innovations: Comprehensive HR management, payroll solutions, and compliance tools.

    • Learn more about ADP

  3. BambooHR

    • Description: BambooHR provides an HR software solution designed for small and medium-sized businesses.

    • Key Innovations: Employee data management, recruitment, and performance tracking.

    • Learn more about BambooHR

  4. Zenefits

    • Description: Zenefits offers cloud-based software for managing human resources, payroll, and benefits.

    • Key Innovations: Integrated HR management, payroll processing, and compliance assistance.

    • Learn more about Zenefits

  5. Ultimate Software

    • Description: Ultimate Software provides cloud-based human capital management solutions.

    • Key Innovations: Talent management, employee engagement, and payroll solutions.

    • Learn more about Ultimate Software

Section 6: Sustainability and Green Tech

The rising importance of sustainability in B2B operations. Here are five companies leading the charge in green technology and sustainable practices:

  1. Tesla

    • Description: Tesla focuses on electric vehicles, battery energy storage, and renewable energy solutions.

    • Key Innovations: Electric cars, solar energy products, and sustainable energy solutions.

    • Learn more about Tesla

  2. Beyond Meat

    • Description: Beyond Meat produces plant-based meat substitutes designed to reduce the environmental impact of food production.

    • Key Innovations: Plant-based protein products, sustainable agriculture practices, and environmental advocacy.

    • Learn more about Beyond Meat

  3. Ørsted

    • Description: Ørsted is a global leader in offshore wind energy and sustainable energy solutions.

    • Key Innovations: Offshore wind farms, renewable energy projects, and sustainability initiatives.

    • Learn more about Ørsted

  4. Siemens Gamesa

    • Description: Siemens Gamesa specializes in wind turbine manufacturing and renewable energy services.

    • Key Innovations: Wind power solutions, energy storage, and sustainable energy infrastructure.

    • Learn more about Siemens Gamesa

  5. NextEra Energy

    • Description: NextEra Energy is a leading clean energy company focusing on wind and solar power generation.

    • Key Innovations: Renewable energy projects, battery storage solutions, and sustainable energy technologies.

    • Learn more about NextEra Energy

Section 7: Healthcare and Biotech

Advances in healthcare and biotech impacting B2B relationships. Here are five companies at the forefront of innovation in this industry:

  1. Johnson & Johnson

    • Description: Johnson & Johnson is a multinational corporation that develops medical devices, pharmaceuticals, and consumer health products.

    • Key Innovations: Pharmaceuticals, medical devices, and consumer health solutions.

    • Learn more about Johnson & Johnson

  2. Pfizer

    • Description: Pfizer is a global biopharmaceutical company that produces a wide range of medicines and vaccines.

    • Key Innovations: Vaccine development, biopharmaceutical research, and global health initiatives.

    • Learn more about Pfizer

  3. Moderna

    • Description: Moderna is a biotechnology company focused on developing mRNA-based vaccines and therapies.

    • Key Innovations: mRNA technology, vaccine development, and personalized medicine.

    • Learn more about Moderna

  4. Gilead Sciences

    • Description: Gilead Sciences is a biopharmaceutical company that discovers, develops, and commercializes innovative therapeutics.

    • Key Innovations: Antiviral drugs, cancer therapies, and innovative treatments for various diseases.

    • Learn more about Gilead Sciences

  5. Amgen

    • Description: Amgen is a biotechnology company that develops human therapeutics with a focus on molecular biology and biochemistry.

    • Key Innovations: Biotechnology research, novel therapeutics, and biologic medicines.

    • Learn more about Amgen

Section 8: Manufacturing and Industrial

The role of advanced manufacturing and industrial solutions in B2B growth. Here are five leading companies driving change in this sector:

  1. General Electric

    • Description: General Electric (GE) is a multinational conglomerate that operates in aviation, healthcare, power, renewable energy, and manufacturing.

    • Key Innovations: Industrial IoT, advanced manufacturing, and sustainable energy solutions.

    • Learn more about General Electric

  2. Siemens

    • Description: Siemens is a global technology company focused on electrification, automation, and digitalization.

    • Key Innovations: Industrial automation, smart infrastructure, and energy-efficient technologies.

    • Learn more about Siemens

  3. Honeywell

    • Description: Honeywell is a diversified technology and manufacturing company, providing aerospace products, building technologies, and performance materials.

    • Key Innovations: Industrial automation, connected building solutions, and advanced materials.

    • Learn more about Honeywell

  4. 3M

    • Description: 3M is a multinational conglomerate operating in the fields of industry, worker safety, health care, and consumer goods.

    • Key Innovations: Advanced materials, industrial adhesives, and personal protective equipment.

    • Learn more about 3M

  5. ABB

    • Description: ABB is a technology leader in electrification, robotics, automation, and motion, serving customers in utilities, industry, and transport.

    • Key Innovations: Industrial automation, robotics, and energy-efficient technologies.

    • Learn more about ABB

Section 9: Automation and RPA

Automation and RPA (Robotic Process Automation) are revolutionizing B2B operations by streamlining processes and enhancing efficiency. Here are five key players in this sector:

  1. Wrk

    • Description: Wrk combines AI, browser automation, API connectors, and human tasks to provide extensive automation capabilities.

    • Key Innovations: Automated workflows, AI-driven processes, and seamless integration with various tools.

    • Learn more about Wrk

  2. UiPath

    • Description: UiPath provides an end-to-end automation platform that enables organizations to automate repetitive tasks.

    • Key Innovations: Robotic process automation, AI integration, and analytics.

    • Learn more about UiPath

  3. Automation Anywhere

    • Description: Automation Anywhere offers RPA solutions that automate business processes across various industries.

    • Key Innovations: Digital workforce platform, AI-driven automation, and cloud-based RPA.

    • Learn more about Automation Anywhere

  4. Blue Prism

    • Description: Blue Prism provides intelligent automation software that automates complex business processes.

    • Key Innovations: Scalable RPA, AI integration, and enterprise-grade security.

    • Learn more about Blue Prism

  5. Kofax

    • Description: Kofax offers intelligent automation software that combines RPA, AI, and cognitive capture.

    • Key Innovations: Document automation, process intelligence, and workflow automation.

    • Learn more about Kofax


Wrapping Up


These 45 companies are at the forefront of innovation and growth in the B2B sector. Their advancements in technology, financial services, marketing, logistics, HR, sustainability, healthcare, manufacturing, and automation are driving the future of business operations. As we look ahead to 2024, these companies are set to make significant impacts and lead the way in their respective industries.

Interested in leveraging automation and advanced data solutions for your business? Explore Wrk's company enrichment data workflow to streamline your operations and enhance decision-making. Learn more about Wrk.

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Kickstart your automation journey with the Wrk all-in-one automation platform

Start Automating with Wrk

Kickstart your automation journey with the Wrk all-in-one automation platform

Start Automating with Wrk

Kickstart your automation journey with the Wrk all-in-one automation platform