In B2B sales and marketing, seamless integration between various platforms is essential for driving growth and maximizing revenue. One powerful integration unlocks significant business potential is ZoomInfo, a leading B2B contact database and sales intelligence platform, and HubSpot, a comprehensive marketing and sales platform. This blog post will explore the ZoomInfo-HubSpot integration concept and highlight its benefits to B2B businesses.

But first... What is ZoomInfo

ZoomInfo is a comprehensive B2B contact database and sales intelligence platform. It provides businesses access to an extensive database of accurate and up-to-date contact information, enabling them to identify and connect with the right decision-makers. ZoomInfo's key capabilities include contact discovery, data enrichment, lead generation, and account-based marketing. With ZoomInfo, businesses can gather valuable insights on prospects and target accounts and fuel their sales pipeline with high-quality leads.

Overview of HubSpot

HubSpot is a leading marketing and sales platform designed to help businesses attract, engage, and delight customers. It offers a range of features and functionalities, including lead management, email marketing, CRM, and more. HubSpot is a central hub for managing marketing campaigns, nurturing leads, and tracking sales performance. With its intuitive interface and powerful automation capabilities, HubSpot empowers firms to streamline their marketing and sales efforts, ultimately driving revenue growth.

Why integrate ZoomInfo and HubSpot?

Integrating ZoomInfo and HubSpot provides several advantages for B2B businesses. The integration enhances lead generation by leveraging ZoomInfo's extensive database and prospecting capabilities. Companies can tap into ZoomInfo's wealth of accurate contact data and seamlessly import high-quality leads into HubSpot, eliminating manual data entry and ensuring their sales teams focus on engaging with the right prospects.

Secondly, the integration enriches contact data within HubSpot, providing businesses with valuable insights and firmographic information. ZoomInfo's data enrichment capabilities augment HubSpot's contact records with detailed company information, industry data, and technographic insights. This enriched data empowers businesses to personalize their marketing efforts, tailor their messaging, and deliver more relevant and targeted campaigns.

Key features of the ZoomInfo-HubSpot integration

The integration between ZoomInfo and HubSpot offers a range of powerful features and functionalities that optimize lead generation and sales effectiveness for B2B businesses.

Contact enrichment: ZoomInfo enriches HubSpot contacts with accurate and up-to-date B2B data. It includes firmographic data, such as company size, industry, revenue, and technographic information, which enables businesses to segment and personalize their marketing efforts effectively.

Lead generation: ZoomInfo's prospecting capabilities complement HubSpot's lead management features. With ZoomInfo's extensive database, businesses can identify and generate high-quality leads directly within the HubSpot platform, saving time and effort in manual prospecting.

Account-based marketing: The integration enables personalized marketing campaigns based on firmographic data. By leveraging ZoomInfo's enriched data within HubSpot, businesses can create targeted campaigns that resonate with specific industries, company sizes, or other vital attributes, increasing the effectiveness of account-based marketing strategies.

Sales Intelligence: The integration provides access to valuable insights and data within HubSpot, empowering sales teams to make informed decisions. With ZoomInfo's sales intelligence integrated into HubSpot, sales reps can gain deeper insights into target accounts, identify key decision-makers, and engage in more meaningful conversations, ultimately improving their sales effectiveness.

How to set up the ZoomInfo Hubspot integration

Setting up the ZoomInfo-HubSpot integration is a straightforward process. Here's a step-by-step guide to help you get started:

  1. Access the integration settings in your HubSpot account.
  2. Search for the ZoomInfo integration and click to install it.
  3. Follow the prompts to authorize the integration and provide the necessary permissions.
  4. Once the integration is authorized, you can customize the settings and configure the synchronization preferences between ZoomInfo and HubSpot.
  5. Map the fields between the platforms to ensure proper data synchronization.
  6. Test the integration by syncing a few contacts or leads between ZoomInfo and HubSpot to verify that the data flows accurately.

Examples of the HubSpot ZoomInfo Integration

Real-world examples demonstrate the power and benefits of the ZoomInfo-HubSpot integration. Companies can experience an increase in lead conversion rates after integrating ZoomInfo and HubSpot. By leveraging ZoomInfo's enriched data within HubSpot, the company could personalize their marketing campaigns and tailor their messaging to specific industries, resulting in more effective lead nurturing and increased sales conversions.

Another example would be a B2B service provider that significantly improving lead quality and targeting after integrating ZoomInfo and HubSpot. By leveraging ZoomInfo's prospecting capabilities, the company could generate highly relevant leads directly within HubSpot, eliminating the need for manual research and improving the accuracy and quality of their lead generation efforts.


While the ZoomInfo-HubSpot integration provides immense value, it's essential to consider some limitations. The integration's effectiveness depends on the accuracy and completeness of the data within ZoomInfo's database. Additionally, businesses should be mindful of data privacy and compliance regulations when using contact and firmographic data within their marketing and sales efforts.

Final Say

The integration between ZoomInfo and HubSpot is a game-changer for B2B businesses, offering enhanced lead generation, personalized marketing, and improved sales effectiveness. By leveraging ZoomInfo's extensive database, accurate contact data, and enriched firmographic information within the HubSpot platform, businesses can drive revenue growth, streamline their marketing and sales efforts, and build stronger customer relationships.

For B2B organizations seeking to unlock their sales potential, exploring and implementing the ZoomInfo-HubSpot integration is a strategic step toward effective lead generation and sales growth.