Countless digital tools today promise improved efficiency, organization, and communication. But only a few of them rise to the top. Airtable is among them. Today, the cloud-based solution is used by over 300,000 organizations, helping them to streamline multiple processes by creating custom, low-code databases. In this article, we’re looking at what the versatile tool can do and how it can fit into your automation stack.
What is Airtable?
At its core, Airtable is a database tool that helps users to collaborate on and organize information through a spreadsheet-style interface. The platform is highly versatile: using intuitive drag-and-drop, users can easily transform the app into whatever they need, whether it’s a project management tool, a product inventory, a content management platform, a directory... the list goes on.
Moreover, because Airtable is a relational database, all users and collaborators can access the same data and stay current with real-time updates. This helps to break down silos that may exist between different departments and teams. Airtable also has a built-in automation engine to facilitate the creation of different capabilities and workflows. On top of that, you can integrate Airtable databases with other solutions, such as the Wrk platform, to ensure that all your business systems are seamlessly linked.
Who can benefit from Airtable
Airtable can benefit all types of users, from startups to enterprise-scale organizations. For startups and small enterprises that value flexibility, Airtable can be a good fit. Through a single platform, small teams can create and manage several different processes without investing in multiple apps or tools. It also encourages collaboration and ensures everyone is on the same page.
For larger companies and big enterprises, Airtable can also offer unique advantages. Unlike dedicated software solutions like CRM programs, Airtable functions can be built from the ground up and tailored to specific needs or processes. (That said, Airtable does not have some of the built-in functions that more dedicated CRM or Project Management solutions have, which can be a con for some users.) The cloud-based platform can also handle large quantities of data, which suits large enterprise needs.
Airtable Integrations
As we mentioned, one of the benefits of using Airtable is that it can be easily integrated with other tools in your tech stack, like Asana, Salesforce, Gmail, and more. This helps to create bridges between otherwise disparate processes and data.
Integrating Wrk’s automation solution with Airtable is also possible to maximize the platform’s efficiency and capabilities. Behind the scenes, Wrk seamlessly links other platforms and apps—like Google Drive, Twitter, Salesforce, and others—with Airtable in automated Wrkflows tailored to your business needs.
For example, you can leverage Wrk’s unique capabilities to automate various elements within Airtable, including:
- Creating or deleting Airtable records
- Retrieving records from Airtable
- Updating records in Airtable
- Creating a new workspace in Airtable
- Search records in Airtable and more
These actions can be combined with others to import data from external apps, sync data, and trigger new workflows.
To see first-hand how the Wrk Platform can enhance your organization’s use of Airtable and other apps, you can try it out for free.
