The sad reality is the way many teams work is broken. And the future of work will be in filling the gaps and fixing what's broken. Every department across every organization has ad hoc, undocumented, and inefficient processes.
Some examples are tasks like entering and sorting data in endless spreadsheets, generating report after report, and sending the same information via email to different leads or clients. Most of the time, these tasks aren’t the end result of what you want to accomplish. Once you finish these time-consuming tasks, you’re looking to use the contact information you've sorted for leads. You’re using the information compiled on reports to drive business decisions. And you’re also building relationships with people you send your sales and marketing emails. These are the high-value tasks that require your time and energy. Most of the work we do today can be automated using existing technology.
Wrk was featured as a CIX Top 10 Growth company in 2022. In this blog, we'll explain how the Wrk Platform aims to redefine and shape the future of work.
Breaking down businesses' processes into micro-tasks
Many processes within companies have names like deal origination, KYC, or underwriting. These names make these tasks seem more complex than they actually are. But when it comes to the work they deliver on a day-to-day basis, these processes can easily be broken down into simple steps.
Mohannad El-Barachi shares how he ran into issues with the previous company he founded, SweetIQ, which was acquired by Gannett in 2017. Mo discusses how SweetIQ was in the very simple business of listing management. When he and his previous team went to scale their processes, it became clear that they needed a solution to automate the repetitive and most time-consuming ones that ultimately weren’t contributing to the bottom line.
While seeking the right solution, Mo quickly ran into barriers. While there was great software out there to automate repetitive tasks, it was complex to get started, costly, and difficult to scale processes. Thus the idea for Wrk was born.
A simple solution to process automation
Automation, much like AI or machine learning, or big data, means so many different things to so many different people. But the reality is, when you start digging beneath the surface and looking at all the different solutions that exist, you’re going to realize quickly that all the questions they are trying to answer is entirely about automation. How do we help automate a process from end to end?
All of the different players in the no-code and low-code movements in the automation space solve for different pieces of the pie. When Mo went to sell his previous company, he looked at the problems he had faced, and rather than asking the question of how this process could be automated, he started thinking about how to scale the deliverability of the process.
“Not all processes can be automated end-to-end. Sometimes I have steps in the middle that need to be done by humans. So how do we solve for that problem of scaling processes that need to be done using bits by machines and bits by humans?”
Many platforms can only be deployed across tech organizations. But processes change over time, so we created a solution that can adapt at scale. Enter the Wrk Automation Platform.
How it works
We built Wrk to be an automation platform for business operators everywhere. It comes with a large library of pre-built, pre-configured units of work that we call Wrk Actions.
Just one example of a Wrkflow you can design today may include the following Wrk Actions:
- Open an Excel spreadsheet
- Remove duplicates
- Create a chart
- Add to a PowerPoint slide
- Send it to a client
- Book a meeting with a client
Behind the scenes, we take care of the deliverability of your work, whether a Wrk Action is delivered by an API, an RPA piece of software that we’ve built, a third-party vendor we have a relationship with, or even a human in our community of human delivery workers.
At the end of the day, all businesses care about is that their team can deliver their work properly. And, of course, they can do it the right way. Your team can deliver it consistently for the same price, and security and speed are always at the forefront of the story.
From there, we give you a very simple-to-use interface, much like every flow charting solution you’ve ever used. The only difference is that when you click “launch my run,” this tool executes your work. In his presentation, Mo suggested considering Wrk as an ‘order taking platform.'
“We give you the capabilities of the world in one box and allow you to put these building blocks together towards replicating a process that makes sense for you.”
Do some of the jargon in the automation space confuse you? You aren’t alone. Check out our piece on how to talk about automation with non-technical people!
Shaping the future of work
We designed Wrk as a platform and as part of the future technology infrastructure. The right conditions for individuals and organizations to unlock endless possibilities.
We look forward to continuing to build and improve our platform and helping teams like yours.