So many emails, so little time. Studies show that the average office worker sends 40 emails daily and receives 121 business-related emails per day. And whether you’re sending an email to a client or responding to a customer support ticket, every department in your business could benefit from automating emails to speed up and streamline communication.
Email automation tools can help your team make the most of their day instead of spending it in the neverending loop of email cyberspace. Read on to learn how automating emails can change the way your team works.
Automating emails for your sales outreach
We're all familiar with "cold outreach" emails, whether we send or receive them. You probably receive outreach emails from some brands every day. But have you ever stopped to think about how much time Sales teams spend writing emails?
It may surprise you to learn that sales reps spend 21% of their workday writing emails. That’s one-fifth of their day!
We know you'd prefer that your sales reps spend less time writing emails and more on value-add tasks that contribute to closing deals. Or, if you'd like to build more tangible relationships with clients and create stronger sales outreach strategies, it doesn't matter. There is a simple and effective way to give your sales reps more time in their day, and that's with the help of email automation tools.
Personalized marketing emails
Email inboxes also have a lot of marketing emails. Brands recommend other products and services that may interest their clients. But with email marketing, a “spray and pray” approach isn’t optimal. The best way to make an impact is with personalized marketing emails. And when it comes to marketing in general, personalization goes a long way.
99% of marketers say personalization helps advance customer relationships, and 92% also say that customers and prospects expect a personalized experience.
With personalized marketing emails, clients and prospects will see products they may be interested in buying. Automation can help you provide a customized experience every step of the way. For example, when customers make purchases from your company, automation can keep track of the products or services they gravitate toward. But it can also help you recommend similar ones to encourage retention and repeat purchases.
What’s more? You can set triggers to email customers at set intervals if they may be running low on a product they usually purchase (say every 3 months or 6 months) or to remind customers of items in their online shopping cart if they abandoned it before completing the purchase. This last point is particularly important, as research shows that 69% of online carts are abandoned. Automating emails for marketing will go a long way.
Speed up employee onboarding with email automation tools
For employee satisfaction and retention, new hires must have a good experience when they start working. Research suggests that a bad onboarding experience makes it twice as likely that an employee will seek a different job. In contrast, a positive experience ensures that 69% of employees stay with a company for 3 years.
There are many processes involved in employee onboarding such as procuring proper equipment, setting up payroll, and providing new hires with proper training. While automation can help with many aspects of employee onboarding, it can also speed up the process and streamline communication with automated emails.
For example, you can set triggers to send new members of your team welcome emails, emails to remind them to sign up for payroll, and even automatically forward any training materials. What’s more, this makes the job-shadowing process even more accessible. You can trigger an email to be sent to existing members of your organization to ask them to show your new employees the ropes so they feel more comfortable immediately.
Automate emails for smoother client onboarding
Automating emails is an effective way to streamline your client onboarding process. For example, suppose your business sells a particular product or service. In that case, you can set up an automated email sequence that sends emails to new users to welcome them and ensure they have everything they need to be successful. This method can be effective for sending a series of emails that contain training videos or other instructions on how to get started.
Want to know how else automation can lead to smoother onboarding? Check out our Client Onboarding Wrkflow!
Automated ticket resolution emails
Automation can also help you scale your customer support processes by reducing your average email response time.
Since 77% of customers say that valuing their time is the most important thing a company can do to provide great customer service online, reducing this benchmark is key.
Depending on your business type, you probably get several common requests, from how to complete a return of a product to how to reset your username or password. Automation can keep track of these common requests and offer quick solutions to common problems, so you can improve the customer experience and keep and please more of your customers.
The versatility of email automation
Whether you're using email automation through Google Suite, Outlook, or any other email system, adopting it has many benefits. Saving time is the most important thing, but making your team more efficient and productive is also a big plus.
With the Wrk Automation Platform, you can connect all your apps to automate your business processes end-to-end with no headaches or limitations.