The Role of Automation in Industries

The first experience that most have had with automation is usually in some form of manufacturing. This is mostly because it has been seen as a replacement for physical labour. It also comes down to the areas that require human replacement the most and what types of automation would be best for each industry.

Automation exists and has its uses in virtually all verticals and niches of any industry, although it's more often seen in manufacturing, utilities, transportation, and security, it has its place in several other industries as well since most teams market and benefit from closing the gaps between different departments and optimizing their speed of delivering results that guarantee more sales.

At its most basic level, automation takes simple and monotonous tasks off your team's plate so they can focus on more high-value projects and aspects of their daily workload. It aims to minimize human input, which in turn empowers your existing team to go where they are needed most. But how are industries using these different types of automation across all departments?

Different Types of Automation and Their Inputs

Automation is progressing quickly, with the presence of new technology and new ways to deliver growth and profit. 56% of large enterprises currently have 4 or more simultaneous active automation initiatives. With the rise of automation adoption, companies are able to step up their strategies across the board.

Leaders want to automate, but they need to make sure they are using the right type of automation, as well as the best approach, to guarantee they can reach their full potential to scale digital transformation, agility, speed, efficiency, and revenue.

To make sure you're making the right choice, you need to choose an automation platform that will provide security, governance, and ease of use. With Wrk's Delivery Platform, you can monitor your Wrkflow's progress in real-time to avoid edge-cases and bottlenecks, and watch our work get delivered with industry-best security, backed by SOC 2 compliance.

Steps for Effective Automation Implementation

To implement automation effectively, you will need to identify and prioritize your biggest opportunities for automation to deliver faster and consistent results to your organization. This will help you bridge gaps and connect the islands of automation that you currently find in your departments. This dependence on another team can create separation instead of unification. Some types of automation can allow you to manage deals like a Sales team, create enriched outreach lists like your Lead Generation team, or send personalized emails like your Marketing team.

You can reduce team fragmentation by centralizing your automation processes around one single core platform. Make sure that your chosen platform can meet all your automation requirements and that it will be able to scale with you once you're ready. All industries can benefit from automating your tasks and will make their current teams more robust, predictable, and consistent.

Most companies start with automating processes for their Sales team. Check out our guide to Sales Automation here.

Content Management Across Industries

It is more common to see content and creative asset management in the hands of your Marketing team. Automated content management solutions will allow you to capture, store, activate, and even analyze the success of your business content. There are several tools at your disposal that allow you to upload content and create a more personalized approach to your outreach.

Studies have found that businesses that use marketing automation for their lead nurturing see a 451% increase in qualified leads.

Your revenue-generating teams are using different types of automation to improve their social selling outreach by using small automated tasks that we call Wrk Actions to jumpstart their direct messaging process so you can focus your efforts on creating informative and interesting content for your prospects. The newfound time for creating personalized outreach and captivating content is also due to automated workflows that are set up to enrich your lead generation process.

Learn the effect of automated lead enrichment processes and how to use it to close deals faster.

Enterprises find automated services for content management pivotal for their success. Content is the currency that fuels and funds digital transformation. When it comes to sensitive content such as personal data, financial information (as seen in finance departments, or banks), security and organization are paramount. Content that is buried in repositories, file shares, and cloud folders across the enterprise represents the knowledge of the organization.

Wrkflows can be designed specifically for content, quote, and deal sharing from any department, but it's mainly used by your RevOps teams. But similar automated workflows can also help your teams that are in charge of payroll, accounting, and invoicing.

Document Management Needs in All Industries

Document management is a system that is used to capture, track, and store documents and digital images. Automating the process can save you time and money. It requires security, a centralized storage, and tracking system. Your customer service teams can largely benefit from having these Wrkflows automated, but so can your HR team.

From expense claims to vacation requests, routine employee activity can be streamlined with automation, allowing your team to spend less time on recurring tasks and focusing on connecting with team members and recruitment efforts.

To discover more processes your business should automate today,