Landing page builders allow businesses to create effective landing pages without extensive coding knowledge. Choosing the right landing page builder is crucial, as it can greatly affect a business's ability to convert potential customers into actual ones. This post will compare two popular landing page builders: Convertkit and ClickFunnels, providing you with a comprehensive overview to help determine which is the best fit for your needs.

But First... What is Convertkit?

Brief Overview of Convertkit

Convertkit is a powerful online marketing platform designed to help creators grow their audience and sell their knowledge. Launched in 2013 by Nathan Barry, Convertkit has been the tool of choice for thousands of bloggers, podcasters, course creators, and other digital entrepreneurs. With a keen focus on simplicity and user experience, Convertkit has established a reputation for being one of the market's most user-friendly email marketing platforms.

The Primary Purpose and Features of Convertkit

Convertkit's primary purpose is to simplify the process of capturing leads and nurturing them into loyal customers. It does this through a suite of tools that make creating and managing email marketing campaigns easy. Key features include a visual automation builder allowing users to map out email sequences, customizable forms, landing pages to capture leads, and advanced tagging and segmenting options for personalizing messages. One of the unique features of Convertkit is its emphasis on helping users grow their audience, with built-in tools for offering content upgrades and incentives, making it an excellent tool for creators looking to expand their reach.

Who Would Benefit Most from Convertkit

Convertkit is ideal for bloggers, podcasters, vloggers, course creators, and any other online creator who wants to grow their audience and monetize their content. It's particularly beneficial for those who want a platform that simplifies email marketing and focuses on audience growth. It's also an excellent option for users who wish to offer content upgrades or incentives to their subscribers, as Convertkit's platform has built-in features to support these strategies. However, businesses looking for advanced CRM functionalities or a comprehensive all-in-one sales funnel builder might find Convertkit less suited to their needs.

And ClickFunnels?

Brief Overview of ClickFunnels

ClickFunnels is a comprehensive online sales funnel builder that helps businesses market, sell, and deliver their products online. Founded by Russell Brunson and Todd Dickerson in 2014, ClickFunnels simplifies creating sales funnels, a series of webpages that direct potential customers toward a goal, eliminating the need for extensive technical know-how. It has snowballed and has become a top choice for many digital marketers and businesses.

The Primary Purpose and Features of ClickFunnels

ClickFunnels helps businesses convert potential customers into buyers by guiding them through a carefully crafted series of steps called a funnel. Its key features include pre-designed funnel templates for various industries and marketing goals, a drag-and-drop page editor for creating custom landing pages, email autoresponders, and a shopping cart for sales processing. It also offers upsell and down-sell pages, an affiliate management system, and comprehensive analytics for tracking funnel performance. With these features, ClickFunnels enables businesses to manage all aspects of their sales process in one place.

Who Would Benefit Most from ClickFunnels

ClickFunnels is well-suited for entrepreneurs, small business owners, digital marketers, and anyone looking to sell products or services online without technical expertise. It's particularly beneficial for those who want a single platform to manage their entire sales process, from lead capture to sales conversion. Centralizing processes saves time and resources that would otherwise be spent on integrating multiple platforms. Moreover, ClickFunnels is also a great tool for those planning to run affiliate programs, given its built-in affiliate management system. However, businesses requiring email marketing tools or content management might find ClickFunnels less appealing due to its focus on sales funnels.

Convertkit vs. ClickFunnels — Landing Page Builder

Convertkit: Convertkit's landing page builder is both easy-to-use and powerful, tailored specifically to the needs of content creators and small businesses. The builder allows for quick design customization and offers a variety of templates tailored to different niches and goals, making it easy to create visually appealing landing pages to capture email subscribers. The interface is user-friendly and requires no coding knowledge, making it accessible for beginners or those who prefer a simplified approach to landing page creation.

ClickFunnels: ClickFunnels' landing page builder offers more advanced and diverse functionality. Its design centers around creating comprehensive marketing funnels beyond just landing pages. Each funnel type comes with a series of pre-built, customizable landing pages designed for different sales process stages, such as upsell or down-sell pages. While it provides greater flexibility and customization, it has a steeper learning curve, making it better suited for experienced marketers or those willing to learn the platform.

Convertkit vs. ClickFunnels — Email Marketing Features

Convertkit: Convertkit excels when it comes to email marketing features. Its standout feature is the visual automation builder. This tool allows users to create and visualize the flow of their email sequences, helping to automate the email marketing process with ease. Convertkit also offers detailed subscriber segmentation, allowing you to divide your audience based on their interests, behavior, or demographics, resulting in highly targeted and effective email campaigns. In addition, Convertkit's reporting features provide valuable insights into your campaigns' performance, helping you track open rates, click-through rates, and subscriber growth over time.

ClickFunnels: ClickFunnels also provides robust email marketing features integrated seamlessly into its comprehensive sales funnel builder. With ClickFunnels, you can create automated email responses directly within your sales funnels, enabling you to engage with your audience at the right stages of the buyer's journey.

Moreover, ClickFunnels' Actionetics feature (available in their Platinum plan) allows for advanced audience segmentation and action-driven email responses. While ClickFunnels does offer reporting capabilities, it may not be as detailed or intuitive as Convertkit's. Nonetheless, ClickFunnels' email marketing integration within the larger sales funnel can be a significant advantage for businesses looking for an all-in-one solution.

Convertkit vs. ClickFunnels — Pricing

Convertkit: Convertkit offers a free plan for up to 1,000 subscribers, which includes access to landing pages, sign-up forms, and email broadcasts. Their paid plans start from $29 per month (billed annually) for up to 1,000 subscribers, with the price increasing based on the number of subscribers. The paid plans unlock features such as automated funnels and sequences, premium support, and the ability to remove Convertkit branding from your forms and landing pages.

ClickFunnels: ClickFunnels doesn't offer a free plan but provides a 14-day free trial for users to test their platform. After the trial period, their pricing starts from $97 per month for the basic plan, which includes access to the funnel and landing page builders and the ability to create up to 20 funnels. For access to advanced features like email marketing automation (Actionetics) and affiliate management (Backpack), users must upgrade to the Platinum plan at $297 per month.

Wrapping Up

Ultimately, the best landing page builder between Convertkit and ClickFunnels depends on your specific needs and objectives. If you're a content creator or small business primarily looking to grow your email list, nurture relationships with your audience, and sell digital products, Convertkit's user-friendly platform and robust email marketing features could be a perfect match. On the other hand, if you're an entrepreneur or business seeking a comprehensive solution for creating and managing online sales funnels from start to finish, ClickFunnels' advanced features and focus on sales conversion might be more up your alley. Remember, both platforms offer free trials (Convertkit has a free plan, and ClickFunnels has a 14-day trial), so feel free to take them for a spin to see which suits you best!