Introduction to Lead EnrichmentWe know that finding time to perfect your process to find the best prospects quickly is nearly impossible these days. In fact, you're not alone. 61% of marketers rank lead generation as their number one challenge. Our automated Lead Enrichment Wrkflow takes the guesswork out of your perfect lead list-building process.Conventionally, your manual process would be done in batches at a certain time of the day (if you can find it). Our automated processes will put all of your leads into Salesforce, or another tool of your choosing, and make it easy to follow up, qualify, and talk with a sales representative who has been assigned to you. Let's take a look at the process in detail.
Beat Database Decay with AutomationDid you know that email marketing databases naturally degrade by about 22.5% every year? Anyone in a position to get leads and build an outreach list knows this to be true. Your list will get smaller every year if you don't continuously upgrade it. To make sure you're always using the best and most complete data, you need to do two important things on a regular basis:Deduplicate your current lists. Whether it is done manually or automatically—like with our Deduplication Wrkflow—this process will make sure that you have no duplicates or messy and unorganized data weighing down your list.Invest in a good lead enrichment strategy. This is why we're here. The goal is to use your unique requirements to find the best leads for you so the effort to close the sale is reduced.Read more on how to close deals faster with automated lead enrichment.Even if you have processes that simply unsubscribe or merge contacts, you'll always run into duplications and lose track of leads that simply changed their emails. The difference between a good lead enrichment strategy and a great one is how quickly you can find qualified leads. It sounds simple, but the truth is, it's massively time-consuming and can be quite costly. Adding an automated Lead Enrichment Wrkflow to your entire process will save on both.
What is an Automated Lead Enrichment Wrkflow?Our automated Lead Enrichment Wrkflow is part of our robust suite of automation tools for Sales and Revenue-generating departments. We designed this Wrkflow to help support the daily activities of your Sales and Marketing teams and boost your efforts to find the best leads. In turn, this will lead to quicker deals closed.You spend too much time collecting data and looking for the best and most accurate information about your prospects. By automating these tasks, you can use the time you save to do more important things, like keeping the relationship going and reaching out to new prospects to find better opportunities.Read more on our Automated Sales Wkrflows here.
What are the benefits of Automated Lead Enrichment?Our automated Lead Enrichment Wrkflow has many benefits and instantly increases the quality of the return on your time invested in prospecting.Optimize your outreach process. The Wrkflow ensures that your CRM has all the most up-to-date information so that your team closes more deals in less time.Deliver consistent results. Your Sales team will get quality leads and can deliver high-value communication based on all the information gathered.Maximize team efficiency. The automation process will take care of sourcing, formatting, and uploading critical details into your CRM. Everything will be visible to all your team members for full transparency.Clean, reliable data. The more reliable the data, the better it will be when outreach and communication commence. The collections go beyond the typical return of name, company, and contact information. It can also find custom data points to give your team extra leverage to finalize a deal.
Who uses automation for their Lead Enrichment?Software-as-a-Service, Platform-as-a-Service, and Infrastructure-as-a-Service are considered to be the top growth areas for companies. Teams that are looking to add an element of "focus" to their funnel will benefit from automated Wrkflows. You can use any of the information you gather to create a data-driven profile of your ideal customer. Once you've determined your ideal customer, automation does all the work.