We know that finding time to perfect your process to find the best prospects quickly is nearly impossible these days. In fact, you’re not alone. 61% of marketers rank lead generation as their number one challenge. Our automated Lead Enrichment Wrkflow takes the guesswork out of your perfect lead list-building process. 

Conventionally, your manual process would be done in batches at a certain time of the day (if you can find it). Our automated processes will put all of your leads into Salesforce, or another tool of your choosing, and make it easy to follow up, qualify, and talk with a sales representative who has been assigned to you. Let’s take a look at the process in detail. 

Beat Database Decay with Automation

Did you know that email marketing databases naturally degrade by about 22.5% every year? Anyone in a position to get leads and build an outreach list knows this to be true. Your list will get smaller every year if you don’t continuously upgrade it. To make sure you're always using the best and most complete data, you need to do two important things on a regular basis: 

  1. Deduplicate your current lists. Whether it is done manually or automatically—like with our Deduplication Wrkflow—this process will make sure that you have no duplicates or messy and unorganized data weighing down your list. 

  1. Invest in a good lead enrichment strategy. This is why we’re here. The goal is to use your unique requirements to find the best leads for you so the effort to close the sale is reduced. 

Read more on how to close deals faster with automated lead enrichment. 

Even if you have processes that simply unsubscribe or merge contacts, you’ll always run into duplications and lose track of leads that simply changed their emails. The difference between a good lead enrichment strategy and a great one is how quickly you can find qualified leads. It sounds simple, but the truth is, it’s massively time-consuming and can be quite costly. Adding an automated Lead Enrichment Wrkflow to your entire process will save on both. 

What is an Automated Lead Enrichment Wrkflow?

Our automated Lead Enrichment Wrkflow is part of our robust suite of automation tools for Sales and Revenue-generating departments. We designed this Wrkflow to help support the daily activities of your Sales and Marketing teams and boost your efforts to find the best leads. In turn, this will lead to quicker deals closed. 

You spend too much time collecting data and looking for the best and most accurate information about your prospects. By automating these tasks, you can use the time you save to do more important things, like keeping the relationship going and reaching out to new prospects to find better opportunities. 

Read more on our Automated Sales Wkrflows here. 

What are the benefits of Automated Lead Enrichment?

Our automated Lead Enrichment Wrkflow has many benefits and instantly increases the quality of the return on your time invested in prospecting. Let’s take a look at the main advantages:

  • Optimize your outreach process. The Wrkflow ensures that your CRM has all the most up-to-date information so that your team closes more deals in less time. 

  • Deliver consistent results. Your Sales team will get quality leads and can deliver high-value communication based on all the information gathered. 

  • Maximize team efficiency. The automation process will take care of sourcing, formatting, and uploading critical details into your CRM. everything will be visible to all your team members for full transparency. 

  • Clean, reliable data. The more reliable the data, the better it will be when outreach and communication commence. The collections go beyond the typical return of name, company, and contact information. It can also find custom data points to give your team extra leverage to finalize a deal. 

Proper etiquette won’t allow you to ignore your incomplete and unenriched leads. But they will end up costing you valuable time trying to find the gaps in the data that automation can handle instantly and periodically. 

Who uses automation for their Lead Enrichment?

Software-as-a-Service, Platform-as-a-Service, and Infrastructure-as-a-Service are considered to be the top growth areas for companies. Teams that are looking to add an element of "focus" to their funnel will benefit from automated Wrkflows. You can use any of the information you gather to create a data-driven profile of your ideal customer. Once you’ve determined your ideal customer, automation does all the work. 

If you’re a B2B marketer, on the Sales team, or looking to benefit from a quick return on your list building, this is for you. You need the best and richest data to get ahead of your competition. 

With real-time lead enrichment, you don’t have to choose between building strong relationships and finding new contacts. 

How do you deliver faster leads?

We all know the old adage “time is money," and RevOps teams seem to know this better than most. A whopping 80% of marketers think that marketing automation tools can help generate more leads. 

Lead generation isn’t as easy as it once was. And right now, it’s not the most cost-efficient either. 53% of marketers spend at least half of their budget on lead generation. 

While it may be more difficult, it is by no means less important. As the difficulty in locating the right leads grows, so does the search for the right automation software or platform. Take a look at the Wrk Automation Platform, our hybrid (human skilled workers and bots), which helps find the blind spots in your strategy and improve them. 

The Wrk Actions that make up the Wrkflow will retrieve and filter through all the contact information available online. But because we have a skilled community of workers, we can also update your lists in ways that don't involve computers. For example, we can call contacts to confirm the information and follow up with people we've already talked to. 

Easily integrate any software or application with the Wrk Platform

Like all our Wrkflows, we designed the Lead Enrichment Wrkflow to integrate seamlessly into your existing Sales processes. This Wrkflow connects various tools and platforms. When this tool is used, it creates an automated sequence that works consistently and on its own. 

Specifically, this Wrkflow can integrate with data activation platforms such as Clearbit, online databases like LinkedIn and Crunchbase, CRM solutions like Hubspot and Salesforce, and internal tools like email and calendars. For a complete picture of all our Wrkflow integrations, check out our library of Wrk Actions. Ultimately, our Lead Enrichment Wrkflow is a crucial piece in the sales automation puzzle and can improve your team's performance and drive sales opportunities. 

Check out more of our pre-built Automated Wrkflows and find the best fit for your workload.