Can you automate your sales processes? Now that we're well into the '20s, you can ask this question about anything—marketing, workflow, customer service—and the answer is usually a resounding yes. Automation technology has come a long way in recent years, and it's now increasingly being used for sales processes as well.

But what does "automated sales" actually mean? In short, you can automate certain parts of your sales process to make it easier on yourself (and your team). From generating leads to closing deals, automation can help streamline the entire process so you can focus more on what matters most: selling!

Let's look at how to use automation to streamline your sales process and improve customer experience.

What is a sales automation process?

Automation is an incredibly broad term. It includes everything that AI, bots, or another tool can complete without a person's help. That includes everything from marketing campaigns to customer service inquiries and sales.

Sales automation is automating certain parts of your sales process to minimize the manual work you're doing. Teams with too many menial tasks can quickly become overwhelmed. Automating some tasks can free up time spent on manual data entry and other tedious processes.

There will always be an element of sales that requires a human touch because the art of persuasion is fine; it involves an understanding of human psychology and a knack for reading between the lines. But when it comes to the more mundane tasks, such as lead generation, customer segmentation, email campaigns, or quote creation, those can all be handled with automation technology.

What do sales reps spend most of their time on?

This is an excellent question to ask when talking about sales automation. Why? Because the most time-consuming tasks are often ripe for automation.

Emails, DMs, and other communication

Working in sales means contacting many people daily; some are clients, some are leads, others are cold pitches, and then there's your team. It's an enormous drain on your time and energy when there's always someone to respond to. 

You can quickly finish some steps by automating specific communication tasks. This gives you more time to have meaningful conversations with clients. You will only be able to automate some of them. Still, you can automate simple things like prospecting emails and lead sequences with the right software.

Lead generation and qualification

This is another area where automation can help reduce the time spent on manual tasks. Lead generation tools like AI-driven chatbots and CRM integrations come to mind. Predictive analytics can also help you find leads faster and more efficiently than ever before. This saves you time that you would have spent searching for contacts or sorting through data. 

The same goes for lead qualification; automated scoring systems make it much easier to identify which leads are worth pursuing (and which aren't). This eliminates a bunch of guesswork regarding the sales process and allows you to focus more on leads with the highest conversion probability.

Customer support

Now that AI language processing models are growing more impressive by the day, the chatbots we can create and interact with are almost eerily human-like. That means you can stop paying a customer service team to handle your queries (if you're not handling them all yourself) and use a chatbot that can answer most customer support queries quickly and accurately. 

Chatbots are available around the clock, can be changed and programmed, and are easy to add to your existing CRM. This means you never have to worry about missing out on a lead or customer inquiry because someone wasn't available to answer the phone—it's all handled by the bot!

Why is sales automation so important?

It's a fair question. Why bother with these automated processes when you can do it all manually?

The answer is simple: automation saves time, energy, and money. It streamlines the sales process so that you can focus on what matters most—selling your product or service to customers. Automation also eliminates the need to enter data manually and do other tedious tasks. This gives you more time to build relationships with customers and close deals.  

From a big-picture perspective, automation is essential because that's how our world is going. You're hard-pressed to find any industry that needs to take advantage of automation technology. The world is speeding up, and salespeople who don't embrace automation could quickly find themselves left behind.

Wrap up

With the right tools, it's incredibly easy to start automating your sales process. From lead generation to customer support, automation is the key to streamlining processes and improving customer experience. 

Automation can save you time, energy, and money—so why not try it with our Wrkflows? We've got a wide variety of sales-based automation. Check them out here.