Customer relationship management is nothing short of essential for businesses in the modern age. It’s no longer possible to manage customer contacts, leads and accounts without the help of CRM software – there's simply too much data to keep track of. So what's the solution?
CRM software, or Customer Relationship Management software, is a tool that helps companies manage client data such as contacts and leads. It can also track account activities, sales opportunities, and customer information.
Using CRM software, businesses can organize all their customer data in one central location, allowing them to access it easily when needed. The average ROI on every dollar spent toward CRM software is $8.71, making it one of the most profitable investments for businesses.
But here's the problem: 50% of managers say they find it difficult to understand and implement CRM software. That means they aren't reaping the benefits or seeing the ROI they should be. Let's look at how to make the most of CRM software so you can start to see the returns you've been missing.
What is Customer Relationship Management (CRM) software?
You're in sales so we're sure you've heard of Rolodex. The Rolodex was a simple device for storing and organizing customer contacts, similar to the classic address book. Customer Relationship Management software is like a digital version of Rolodex—with more features than you could ever imagine!
CRM software takes customer relationships to new levels of organization and efficiency.
It can store contact information, track conversations and emails exchanged with clients, record sales activities for customer accounts, enable teams to collaborate on projects associated with customers, and provide analytics to help businesses identify potential leads or opportunities.
But good CRM software doesn't stop there. It uses your data to help you:
- Get personal at scale. What if you could send the right messages to the right customers at exactly the right time? With CRM software, you can.
- Build relationships that last. By tracking customer interactions and understanding their needs, you can build better relationships with clients.
- Shorten your sales cycle. CRM software can help you identify leads that are ready to buy and close deals faster.
- Focus on the prospects that matter most. With CRM software, you can prioritize which leads to follow up with and focus your efforts on the most promising prospects.
- Continuously improve your results. Use analytics to identify opportunities and trends in customer behavior and make data-driven decisions.
Customers don't want to be treated as just another number in a database. They want to be recognized and appreciated for their loyalty, which is why CRM software is so valuable. It can help you keep track of each customer's needs, preferences, and interests—all in one place.
For more ways to make sure customer's don't feel like another number, check out our personalized outreach Wrkflow.
How does having a CRM make your sales easier?
According to CRM Salesforce, client management software can increase your sales by around 29 percent. That's a lot—so how does it work? Does having a CRM really make your sales easier?
Yes! Here's how.
Transparency and visibility
With a huge database of clients, the last thing you want is to lose track of their details and progress. With a CRM, you have access to all the customer data in one place. You can easily see who is your best customer and which leads are most likely to close. Knowing this information gives you more time to focus on closing the deals that are most important for your business.
Software like CRM Hubspot and CRM Zoho makes it easy to track your customer's journey from the first contact until they become a paying customer. It also helps you identify any problems that arise along the way and understand why customers leave. With this information, you can adjust your marketing efforts to acquire more leads and convert more deals.
CRM software helps you prioritize leads based on their importance and the stage of the sales cycle they are in. Why focus on a lead who's not even interested yet, when you can spend more time on someone who is ready to close? With the help of CRM analytics, you can quickly identify who your best contacts are and what their needs are.
Don't let your leads dry up due to a lack of follow-up. With a CRM, you can set up automated reminders for yourself or your team to remind them when it's time to contact the customer again and push the sale forward.
Level up your lead scoring with a CRM
Customer Relationship Management (CRM) software is an invaluable tool that helps sales teams keep track, prioritize and close more deals. It provides transparency, better tracking, clear prioritization and constant follow-up – all of which make closing deals easier than ever before!
Where your CRM will fall short (and why you need more)
CRM software tools are excellent when used and adopted properly... but still, you may find yourself needing more. That’s because many CRMs are limited to tracking contacts, leads and deals. They give you the information needed to foster strong relationships but lack the functionality to help you follow through.
At Wrk, we've got the perfect solution: a pre-made Lead Management Wrkflow that helps you take action on your CRM data. With Wrk, Sales teams can automatically follow up with leads and customers to close more deals faster than ever before.
Actions are triggered by events—for instance, when a new lead is added to the CRM—our Lead Enrichment Wrkflow will find their relevant information and update the CRM record. We've also got Wrkflows for qualifying leads, reaching out to customers, and more.
Ready to get started? Contact us today for a quick 10-minute check-in with the Wrk team.